When it comes to the tech industry, there are many different paths you can follow. UX design, UI design, web development, data analytics, and digital marketing all offer exciting, fulfilling, and financially rewarding careers—but each role is unique. So, before you decide on a particular field, it’s important to understand exactly what each role entails. First, though, let’s consider how all of these roles fit together in the context of business.

Let’s imagine an e-commerce startup—we’ll call it Beautify. Beautify creates their own all-natural cosmetics and sells them online via their website. Some of the key team members behind this small but successful startup include a UX designer, a UI designer, a web developer, a data analyst, and a digital marketer.

The UX design process consists of user research, wireframing and prototyping, and user testing. Within these broader steps, UX designers may be responsible for:

• Interviewing users
• Gathering user feedback through surveys and questionnaires
• Analyzing research data and identifying trends and patterns
• Conducting usability testing sessions with users
• Facilitating workshops
• Amazing Timing and Experience